Here are excerpts from a New York Times article about the money that food manufacturers and retailers are making off all this.
The Girl Scouts recently introduced a gluten-free chocolate chip shortbread cookie to their annually anticipated line of sweet treats.
Vodka companies vie over which one of them was the “first” to introduce a gluten-free version of their products.
And Trader Joe’s recently joked in an advertising flier promoting gluten-free foods that it was selling “Gluten Free Greeting Cards 99 Cents Each! Every Day!” — even though it then went on to say the cards were not edible.
Makers of products that have always been gluten-free, including popcorn, potato chips, nuts and rice crackers, are busy hawking that quality in ads and on their packaging.
What a rip-off!
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