The Gluten-Free Scam

It seems like a scam to me, because very few people actually need to avoid gluten for health reasons. But there are plenty of gullible targets out there who think that buying the (more expensive) "gluten-free" products will cure their real or imagined ills.
Here are excerpts from a New York Times article about the money that food manufacturers and retailers are making off all this.

The Girl Scouts recently introduced a gluten-free chocolate chip shortbread cookie to their annually anticipated line of sweet treats.

Vodka companies vie over which one of them was the “first” to introduce a gluten-free version of their products.

And Trader Joe’s recently joked in an advertising flier promoting gluten-free foods that it was selling “Gluten Free Greeting Cards 99 Cents Each! Every Day!” — even though it then went on to say the cards were not edible.

Makers of products that have always been gluten-free, including popcorn, potato chips, nuts and rice crackers, are busy hawking that quality in ads and on their packaging.

What a rip-off!

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