Thursday, March 31, 2011

Jamie Oliver's healthy-eating campaign returns to TV

This guy is so much fun to watch. His "Food Revolution" program on ABC-TV last year was a not-to-be-missed short series where he took on improving the eating habits of what was billed as "America's unhealthiest city." That was Huntington, WV, deemed unhealthiest based on the percentage of obese citizens and statistics about diabetes and other diseases. (We spent a night there once, by the way, on our way to North Carolina and had a heck of a time finding an acceptable place for dinner.) Jamie will back with a new take on his Food Revolution, beginning Tuesday April 12th. The previous season was on Friday nights, so this should be a better time slot for him --at least, it will fit better into my schedule.
Here's some info from his website about the new season:

The Emmy Award-winning series, “Jamie Oliver’s Food Revolution,” takes on Los Angeles when it returns for its second season on Tuesday, April 12 (8:00-9:00 p.m. ET) on the ABC Television Network.

In this inspiring series Jamie continues his attack on the problems of obesity, heart disease and diabetes in the US, where children are the first generation not expected to live as long as their parents.

Jamie invites viewers to take a stand and change the way they eat in their homes and schools.

In season two’s premiere, Jamie arrives in Los Angeles with his wife, Jools, and their four young children. Though his work last season in Huntington, West Virginia, has yielded successful seeds of change, Jamie wants to raise the stakes by focusing on a much bigger area, Los Angeles.

However, his overtures towards the local officials at the Los Angeles Unified School District are rebuffed, so he must rethink his approach.

He opens Jamie’s Kitchen, located in Westwood, where he’ll provide educational resources and information to help families and individuals combat the obesity epidemic by learning to cook fresh food quickly and inexpensively.

For Jamie's first outreach, he invites parents to bring their kids and their school lunches. Appalled by what he learns, he graphically demonstrates to his audience some of the ingredients in their food.

By the end of the meeting, the parents have rallied to join Jamie to create local change, but are they powerful enough to reverse the school board decision not to let him into their schools?

Jamie Oliver’s Food Revolution Season 2 on ABC from Tuesday April 12.

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